Marta Adamska: With classic titles, most rights are lost between companies, liquidation, bankruptcies, mergers and acquisitions. Marta Adamska is head of bizdev at GOG, which entails a great deal of sleuthing to find the people who own the rights to classic games so GOG can sell them. Marta Adamska: The signature took ages and at the end of the day they said, screw it, it’s old titles anyway, it’s going to be fine, and it was! Now they’re one of our awesome, awesome partners. For Interplay, GOG was an easy deal because they couldn’t sell these titles anywhere else. Oleg Klapovsky: Interplay were different, because the only rights they had were rights for super-old games, and some of them weren’t sold anywhere.
The holy grail to find a company to sign up took seven or eight months we knocked on every door. I mean, their games were pirated anyway! But it proved not to be so easy. Piotr Karwowski: As a distributor, CD Projekt knew a lot of companies Ubisoft and Blizzard, so we were certain they’d agree. Over the course of 2007, GOG the platform was steadily built, and everyone at CD Projekt loved it. There’s a Terry Pratchett quote I love dearly, which goes, ‘The vital ingredient of success is not knowing that what you attempt cannot be done.’
I’m pretty sure that if we had industry veterans on the team, they’d have told us to drop the whole idea, but we were naive and it worked. And I know this will sound counterintuitive but I think it was the biggest blessing for GOG. We had to figure out how to get it to work. Piotr Karwowski: Back then there were no cloud services and the people we hired had no experience of digital distribution.
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